What is Subtitling? - WordPar International

Video Subtitles for Business Success Video subtitling is also known as video translation and closed caption translation. It is commonplace on films and television shows and nowadays on social media platforms. Outreach – Social Media & the Entertainment Industry YouTube, Twitter, Facebook, and Instagram are not only platforms for social interaction but also e-commerce. Content fetches revenue just like film and television did in the past. Outreach of entertainment shows has increased manifold with satellite and on-demand television. Several local television shows of regional languages have seen unprecedented viewership when going global on Netflix and Amazon Prime. This development makes subtitling and dubbing very potent business tools. Only around a quarter of the population online speaks English and two out of three internet and television viewers are non-English speakers. This means a potential market remains untapped if videos are not subtitled. The same applies for regional co...

How do subtitles work? 8 good reasons to add subtitles to your videos It is well known that subtitling a video not only promotes digital inclusion for the hearing impaired viewer, it also greatly improves the usability of your content But why exactly do I need subtitles? 1. Better understandability This point alone is actually enough to start subtitling your videos straight away, because subtitles improve general understandability on more than one level: Thanks to subtitles in videos, technical terms and proper names such as specific terminology or company names can be understood and recorded the first time they are heard or seen and looked up if necessary. Content in foreign languages ​​or with strong accents can be followed much better with subtitles in videos. Of course, it is also possible to offer subtitles in different languages ​​for a video, which means that a significantly larger audience can be reached. Background noise and poor video or audio quality can be compensated for w...